The Challenge
Offering personal tuition to children aged 5 to 17, Beyond Books needed a visual identity that captured their supportive and dynamic approach to learning. The brand needed to appeal to both students and parent, bright and approachable for young learners, yet confident and credible for adults. Striking the right balance between playful and professional was key.
The Solution
I developed a bold and distinctive mark that reflects the sense of progress and energy that comes from learning. The visual system uses vibrant colour combinations and confident typography to bring warmth and personality without feeling overly childish.
The resulting identity feels fresh and forward-looking, giving Beyond Books a platform to grow while staying true to its mission: helping every student move beyond expectations.
The resulting identity feels fresh and forward-looking, giving Beyond Books a platform to grow while staying true to its mission: helping every student move beyond expectations.
