THE CHALLENGE
Offering personal tuition for students aged 5 to 17, Beyond Books needed a visual identity that captured their supportive and dynamic approach to learning. They wanted to appeal to both students and parents: bright and approachable for young learners, yet confident and credible for adults. Striking the right balance between playful and professional was key.
THE SOLUTION
I developed a bold and distinctive mark full of movement and energy to reflect the sense of progress that comes from learning. I combined this with bold typography and a vibrant colour palette to bring warmth and personality without feeling overly childish. The resulting identity feels fresh and full of life, giving Beyond Books a strong platform to continue their mission to help every student grow.
