Aptar Pharma
advertising campaigns
Aptar Pharma produces highly specialised pharmaceutical delivery systems, which aren’t always the easiest to communicate to a broad market. Across two separate campaigns, I was tasked with creating conceptual press adverts that would communicate the benefits of a variety of their products in a simple and engaging way.
For a general ad that showcased their innovative thinking and expertise, I placed one of Aptar Pharma’s delivery devices inside a glowing lightbulb to represent innovation and clever thinking. For their optical range of products, I replaced the iris of a human eye with an image of the Earth to show how Aptar Pharma’s solutions help patients around the world.
These campaigns focused on finding a simple visual idea that could quickly communicate what each product was about, while still working within Aptar Pharma’s established brand guidelines. The final adverts were rolled out across both print and digital.
