THE CHALLENGE
Aptar Pharma, a global leader in pharmaceutical delivery solutions, needed a campaign that communicated their expertise and innovation. The final product had to present complex information in a way that was accessible and engaging, while also working within their strict brand guidelines.
THE SOLUTION
I developed a creative concept that placed one of Aptar Pharma's delivery devices inside a glowing lightbulb, a visual metaphor for clever thinking and breakthrough ideas. This was paired with clean layouts, bold typography, and product imagery that showcased Aptar Pharma’s expertise and wide portfolio of solutions. The campaign worked seamlessly across print and digital ads, reinforcing their reputation as the go-to drug delivery expert.
